HomeHow ToHow to add the new link sticker on Instagram Stories

    How to add the new link sticker on Instagram Stories


    Reading Time: 3 minutes read

    How many of you are excited to use the Instagram Stories “swipe up” feature? Well, I am one of them too. Since Facebook acquired Instagram, the “swipe up” feature is only available to Business account users who have more than 10,000 followers only. Sadly since we are not one of them, it is a bit difficult to get the “swipe up” feature.

    Recently, Instagram announces that by end of August 2021, they will be killing off the “swipe up” feature. Instead of it, they are coming with the new link stickers. And the best part which surely all of you will be excited about is, this link sticker feature might be available to everyone in the future. But for now, Instagram is doing a small test on limited users.

    Image from the Instagram account – growwithvix

    Well, head over to your Instagram page and check your stickers whether you can view the link stickers or not. In this post, I will share with you the steps to add your website links to the Instagram link stickers. It is quite simple to do it. All you need to do is:

    1. Open your Instagram app. Makesure you are using your Business account.
    2. And then as usual, you can either swipe left to create a story or press on the + button to create a new Instagram Story.
    3. Next, search link in your Instagram Stories stickers. If you don’t have it then you have to wait for the feature. Unless you are already having 10,000 followers, then you surely will have the all-new link stickers.
    4. Finally, you need to add the desired URL and tap on Done. 
    5. Next, share your story to the world.

    With these simple steps, you should be able to add link stickers to your Instagram Stories. But, what if you don’t have 10,000 followers? Is there a way to share your link on your stories as well? According to TheVerge, the Instagram VP of Product, Vishal Shah, confirms that they are planning to bring in the link stickers to everyone. Yet, I have learned a trick to add links to your Instagram Stories even without 10,000 followers.

    How to still add link to Instagram Stories without 10,000 followers?

    First of all, you need to install the Instagram IGTV app on your smartphone. Once it’s done, you need to log in to your Instagram account on the IGTV app. Well, here’s the tricky part. You need to create an IGTV video for at least 60 seconds. In the video, make sure to have a call to action to ask your followers to click on the title link. Here’s a sample that I created previously for my account.

    If you notice on the title of my 60 seconds video, I have added a call-to-action “Click here now”. Once the user clicks on it, they should be able to view the link to my website. Before you upload the video, you should add the website link in the Description field.

    Then head over to your Instagram app and create a story. Now, you should be able to view the link icon. Tap on it and you can add your IGTV videos to your story. Well, now all you need to do is add the call-to-action on your Instagram Story such as “swipe up”. And finally, share your story.

    Now, whenever, your follower swipe up on your Instagram Story, they should be able to view the IGTV video. Once they clicked on the “Click here now” title, then they can click on the website link easily.

    Since this is just a trick, it could be difficult on your first try. But eventually, it is quite simple to add links to your Instagram Stories without having 10,000 followers. If you find this tutorial interesting share it with your friends too.

    Raaj Lokanathan
    A software engineer as a profession. A tech blogger as a passion.

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