Microsoft has recently increased the number of advertisements found in the mobile versions of Outlook for iOS and Android. Microsoft previously only placed ads in the “Other” tab for free users, but it is now including them in the single-inbox mode as well.
For those who are unfamiliar with the layout of Outlook mobile, users of the Outlook mobile app have two options for organising their inbox: a single inbox with everything in it or a tabbed inbox divided into two categories which are “focused” with important mail and “Other” with everything else.
The ads, which appear at the top of an inbox, are designed to trick users into thinking they have received a real email, just as Microsoft and Google do with their own advertising within the web-based versions of Outlook and Gmail. The email-like ads can be swiped away, but they’ll pop back up, and clicking on one will take you to an advertisement in the app’s built-in browser.
The Verge reported that Microsoft confirmed the shift of the ads. Microsoft spokesperson Caitlin Roulston stated in a comment, “Ads are shown in the inbox for free Outlook users, and they can choose to enable the ‘Focused inbox’ feature if they want to see ads only in the ‘Other’ inbox.”
This update, which has been rolling out over the past few months, essentially makes it more difficult for free users to avoid ads in Outlook mobile and is intended to encourage more paid subscriptions. No matter which inbox view you use, you’ll see ads at the very top.
Just like any other platform nowadays, Microsoft 365 would require you to subscribe in order to disable ads in the mobile version of Outlook.
Source: The Verge