With the evolving technology today, the world has seen many changes. According to Ericsson Mobility Report conducted on November 2018, global mobile data traffic is expected to multiply by five before the end of 2024; particularly in dense urban areas, the current 4G networks simply won’t be able to keep up. While the world’s demand for high-speed connectivity increases, we need a frontier technology to support our network, and that’s where 5G comes in.
Following Vivo Malaysia’s recent launch of Vivo NEX 3, which is presented as the first 5G smartphone in Malaysia – where NEX 3 came on time to provide the best 5G experience for users. A panel discussion was organised recently by Vivo Malaysia to discuss on the vital role of 5G in the fast-paced smartphone industry; involving Mike Xu, Chief Executive Officer of Vivo Malaysia, Rene Bernard, President of Access Blockchain Association Malaysia and Kenneth Ho, Founder and Chief Executive Officer of Beamstart Malaysia.
Being seen as one of the leading smartphone manufacturers, Vivo has started its 5G technology research and development hub in Beijing, China in 2016. On the first quarter of 2017, Vivo presented its technological development in High Power User Equipment (HPUE) at the Global TD-LTE Initiative (GTI) Summit 2017 in Barcelona, showcasing its commitment to herald in the 5G era.
“Vivo has always been a technology-driven company by product innovation with a focus on smart devices and services. We are introducing the strategy to expand 5G end-points to include AR glasses, smartwatches, smart headphones and more while using 5G-enabled smartphones as a core feature,” shared Mike Xu, Chief Executive Officer of Vivo Malaysia during the panel discussion.
Additionally, Vivo strives to develop products that cater to everyone while enforcing the 5G application in all their products.
“To support the needs of consumers when connecting both digital and physical worlds while providing a more holistic and richer user experience across all Vivo 5G devices, Vivo adopted a multi-device, multi-application, and multi-scenario approach,” Mike Xu added.
On the same year, Vivo and Qualcomm signed an MoU worth 4 billion U.S. dollars. The signing of this MoU signifies Vivo and Qualcomm’s technical partnership and patent sharing and ensured Vivo’s leading position in mobile-related technologies.
Later in 2018, Vivo has announced plans to spearhead industry development of pre-commercial 5G smartphones through the introduction of ground-breaking 5G software and hardware based on Vivo NEX smartphone series.
Additionally, Vivo has completed the initial development of 5G smartphone software and hardware on Vivo NEX. Running on Qualcomm’s X50 modem, Vivo has concluded initial architecture planning, 3D placement stacking, radiofrequency antenna designs and optimised battery space within NEX to deliver 5G capabilities.
In June 2018, Vivo today has detailed its collaboration with Qualcomm to address a critical 5G development milestone with their ground-breaking 5G antenna technology. This milestone is significant as the arrival of 5G is creating major design challenges for smartphone manufacturers and network operators. To fully support the rollout of 5G services, even greater complexity and tougher requirements have been added to antenna designs and technologies.
Knowing that 5G serves to achieve the goal of enhanced person-to-person connectivity as well as improving individuals’ connection with the world, via any device, at any time and anywhere, Vivo shared its vision and insight on 5G development and how it will empower a new era of smart living during Qualcomm’s 4G/5G Summit held in Hong Kong in 2018.
On June 2019, Vivo unveiled its latest cutting-edge innovation at Mobile World Congress (MWC) Shanghai 2019 as part of its new strategy to deliver richer mobile experience in the 5G era. Aligning with MWC’s theme of “Intelligent Connectivity” this year, Vivo showcased several 5G enabled smart devices and applications, as well as new technology breakthroughs while demonstrating its commitment to empowering the next-gen mobile experience.
However, Vivo is not going to stop here; fact that Vivo is still making continuous efforts – striving to develop the most refined and innovative technology to be embedded in all their products to bring huge changes to people’s lives.