Recently, Alessandro Paluzzi discovered the code that points to one all-new feature, real-time integration with Spotify. It looks like this integration will create Spotify song Notes on Instagram automatically. Those Notes would appear above your inbox and your profile picture, where users can see them when tapping into your profile.
Currently, it is possible to manually add Spotify tracks to the Notes or Stories on Instagram. This is not entirely new, the same functionality is already there in Discord. However, the integration of such real-time activity on Gram would be huge in comparison with other existing options.
However, Instagram is not a messaging or chat platform, most of its users are not on for that much time. As such, some may argue that real-time music sharing on the platform has relatively low usefulness. Typically, users will be spending far less time on Instagram compared to services like Discord.
If realized, the feature could closer tie Spotify together with Instagram. In this sense, sharing tastes in music would become far more dynamic and spontaneous. However, the very nature of the way Instagram is used may greatly limit this in terms of practical utility.
Taking it all into consideration, the idea of integrating real-time Spotify music right within Instagram is cool, but its success could still be up for debate. How well this will work depends on how users take it up and fit it into the already existing experiences on Instagram.
