HMD has officially announced the Barbie Phone, a flip phone inspired by Mattel’s highly popular toy franchise. Dubbed “the perfect tool to live your best life,” it promises a respite from dependency on smartphones. The Barbie Phone does not ship with social media apps and doesn’t even support data-based connectivity, making things all so nostalgic.
It is a phone with a peculiarly pink design, signaling its Barbie theme. It also boasts a 1.77-inch external screen with a reflective surface for framing selfies. The 0.3MP camera, complete with flash, allows one to seize the moment without much ado.
Inside, the Barbie Phone includes a 2.8-inch display and a T9 keypad with glows. Yes, it looks retro, but it has some pretty modern features underneath: a USB-C charging port, a digital well-being app, and Bluetooth 5.0 connectivity. FM radio, MP3 music, and a 3.5mm headphone jack are also there.
Other accessories add to the charm of the Phone. It comes with two back covers, a pink-colored USB-C cable, and a beaded phone strap. And if those weren’t enough, it also includes several stickers and stick-on gems.
The Barbie Phone is launching in the US on October 1 priced at $129 (~RM560). While there’s no word when this will be released in Malaysia, it has already made an appearance on HMD Malaysia’s website, so it shouldn’t be too long. Locally, no pricing details have been revealed yet.
