It’s now radically ramping up the effort to fight explicit deepfakes in its search results. In no way does the company want any AI-produced non-consensual content. It collaborated with experts and victims to create the response system, which further reinforces the approach against explicit deepfakes.
The new system enables users to easily demand the removal of explicit deepfakes. Once confirmed, Google algorithms filter similar results. It is no longer a job for victims to manually hunt these variations of explicit content. Duplication hunting and removal will be automatically done by Google systems. This proactive measure is very important in curbing online content spread.
The method by Google is quite near to its YouTube policies. A little back, YouTube tagged AI-created content as misleading. Now, people can report their privacy complaints for review. This process ensures that there is a timely removal of unauthorized deepfakes. A unified approach will strengthen the defenses from explicit content across platforms.
The new ranking system at Google also reduces visibility to explicit deepfakes, pushing back against them in search results. Search terms that contain explicit deepfakes are much less likely to show up now. Instead, Google shows relevant news stories as opposed to actually harmful content, very useful in saving people from non-consensual AI pictures.
It’s part of a wider industry trend, with Google included, but similar moves are being made by other platforms like Facebook and Instagram with policy updates. This has legislators, in turn, responding with new legislation. Tests see the successful reduction of explicit deepfake appearances by 70%. Much more remains to be done, and Google remains committed to industry-wide collaboration.
