Apple fans have a reason to rejoice as the latest Apple Watch Series 9 and Ultra 2 models are once again available for purchase. Starting today, these coveted devices will reappear in select Apple physical stores, with a broader rollout expected by Saturday. Online sales are set to recommence tomorrow at 3 PM Eastern Time.
This restart of sales follows a significant pause triggered by a federal appeals court’s decision to suspend a sales and import ban on both models. Previously, the US International Trade Commission had imposed a ban, citing Apple’s infringement of patents held by medical device company Masimo.
Court’s Decision: A Breather for Apple
The appeals court’s interim ruling allows Apple to continue selling its smartwatches while awaiting a decision on whether its proposed modifications would circumvent the patent infringement issues. A crucial verdict from US Customs and Border Protection is anticipated on January 12th. In the absence of a favourable ruling, the court may consider extending the suspension of the ban, potentially stalling it for several more months.
The Impact of the Ban and Apple’s Strategy
Before the court’s intervention, Apple had proactively ceased sales of the Series 9 and Ultra 2 models in both its online and physical stores. The ban specifically targeted devices equipped with a blood oxygen saturation sensor, a feature present in Apple’s flagship watches since the Series 6 launch in late 2020. The more affordable Apple Watch SE, lacking this sensor, remained unaffected and continued to be available.
During the ban, third-party retailers were allowed to sell their existing Apple Watch stock, although the import ban threatened future restocking. The temporary suspension of the ban relieves these retailers, at least for now, from the challenges of inventory depletion.
Apple’s swift action in response to the legal challenges reflects its commitment to maintaining the market availability of its popular smartwatches. With the upcoming rulings, Apple Watch enthusiasts and potential buyers should stay tuned for further developments in this ongoing patent dispute saga. For more information, visit Apple’s official channels and stay updated with the latest news and availability details.
