In the digital marketing ecosystem, TikTok has sent ripples of excitement across brands by the announcement of their latest futuristic AI solutions that can change the scene of promotion and production. Set on June 17th, yesterday, when TikTok made a grand opening of a myriad of new tools, which among other things contained AI-based digital stars and AI Dubbing tool, all of which were part of its Symphony ad suite .
Customization and Localization for Enhanced Brand Engagement
The very first thing that takes TikTok’s new products to different levels is the “Custom Avatars” and “Stock Avatars” introduction. The Custom Avatars feature allows creators and brands to create avatars that represent the actual creators or brand representatives. This enables you to also integrate multilingual features in this personalization which provide for worldwide reach and brand promotions facilitation as the creators and the brands align on what to use in the brand city. In contrast, the Stock Avatars give you ready-to-built avatars made by licensed actors, so you can add a personal tag.
Breaking Language Barriers for Global Reach
With the AI Dubbing tool further enables creators and businesses to be transcultural by opening up to all languages. The technology has the power to convert the content down to 10 languages, including English, Japanese, Korean, and Spanish
are the languages this tool automatically transcribes, compiles, and translates video content into, creating dubbed videos for the preferred language. Using TikTok for brand promotion, you get to communicate with the world effectively and in a diversely multifaceted way which is the main contributing factor of marketing visibility and increasing platform user engagement.
Transparency and User Control
In light of potential concerns surrounding AI technology, TikTok has prioritized user control and transparency. Creators retain control over the use of their likeness in AI avatars, including setting rates, licensing terms, and usage permissions. Additionally, videos created using AI tools are clearly labeled as AI-generated for full transparency, ensuring users are aware of the technology behind the content they consume.
With these innovative features, TikTok is poised to empower brands and creators to create compelling, localized content that resonates with diverse audiences worldwide.
