Apple is believed to be planning to produce an Apple standalone TV device, according to latest reports. Bloomberg termed it as the company looking forward to attaining dominance in family settings across the globe. Apple is expecting to release a small-screen gadget with Apple Intelligence in 2025. This device will also support FaceTime and Siri making it very interactive for users.
On the other hand, Apple may review its strategies for exposure on television if the product is unable to command a large market share. At the moment, Apple has presented a set-top box that can be connected to conventional TVs to access Apple TV+ content. This approach serves many users’ requirements and hence brings into question the need for a dedicated Apple television set.
Other competitors already turned their combines into fully integrated smart TVs with unique software and content links. These brands have cultivated their respective customer niche with easy-to-access entertainment services. Their full TV set may appeal to a specific audience only, which will not be a very beneficial thing.
Yet, Apple has to make a decision based on its strategic objectives and consumers’ needs and wants. Innovation could be a bike in a full Apple set however they will face cutthroat competition within this field.
