An upstart social media application, Noplace, surged straight to the top of the App Store. The new app, launching out of invite-only mode on Wednesday, is looking to put some “social” back in social media. The app will target a younger demographic and people who would like to connect around mutual interests.
Noplace offers colorful, customizable profiles, users can share their relationship status and what they are watching or listening to, among other activities. Viral interest in this feature began even before the launch of the social network in public mode. A Myspace-like experience seems to have come back, with the presence of customizable profiles.
Tiffany Zhong, the founder and CEO, feels that humans have lost in social media. Zhong wanted to emulate the other fun, magical part of the internet. That’s why with noplace, users can follow friends and connect over shared interests. Mini, customizable profiles within the app help users share current activities.
Noplace has a text-only feed with no explicit support of photos or videos. Users author posts about the activity at hand; it’s a bit like interacting through live status updates. There are two feeds, one for friends, and another for the global feed. Both feeds have reverse-chronological order.
AI technology underpins noplace’s suggestions and curation. It only does a quick summary of the content missed, rather than editing the feed. Zhong highlights the experience as being one that is fun on a global, public feed. One can experience the thoughts of everyone in one place.
The app competes head-to-head with other friend-finding apps like Wizz and Yubo, offering an alternative to platforms including Twitter/X. It’s available in read-only mode for the web and on iOS for free. Investors in the business include Alexis Ohanian’s 776 and Forerunner Ventures.
