Emerico, a market innovator in digital banking solutions, has significantly impacted the United Arab Emirates (UAE) banking sector with its X-series Virtual Teller Machine (VTM). The X-series VTM and the comprehensive Alexis Digital Transformation platform form the cornerstone of the bank’s strategy to modernise its customer services. Notably, the system empowers banks within the Gulf region to enhance customer engagement by providing automated services and personalised support through centralised advisors.
The latest iteration of X-series VTMs represents a leap forward in the ongoing digital banking transformation. Harnessing the power of the Alexis platform, this technology integrates machine learning, predictive analytics, and extensive data analysis to facilitate customer support and acquisition. Consequently, Emerico’s clientele has observed marked improvements in customer acquisition numbers, sales, and operational efficiencies while reducing in-branch running costs.
Unified Approach for Customer Engagement
A notable feature distinguishing the X-series VTMs is their ability to offer comprehensive customer acquisition and smart software management within a singular platform. This unified approach eliminates the complexities and expenses associated with integrating multiple disparate hardware and software solutions. Additionally, it supports achieving uniformity in customer engagement, corresponding with the strategic goals and ethos of organisations, extending beyond banking to government, telecommunications, insurance, and hospitality sectors.
Azlan Ashari, the Chief Executive Officer of Emerico, underscores that the Alexis Digital Transformation Platform leverages machine learning and a data-driven framework to integrate core IT systems with Emerico’s range of technologies. These technologies include X-series VTMs, S-series mobile applications, V-series remote access devices, and R-series robotic engagement solutions. The integration aims to heighten productivity by automating in-branch processes such as authentication, payments, and document management.
Seamless Customer Interaction Model
Moreover, the Alexis platform encapsulates a seamless customer interaction model that bolsters productivity and agility, propelling organisations into the digital era. With predictive artificial intelligence, the platform delivers personalised customer experiences, increasing the potential for engagement. Through the platform’s capabilities, banking services extend beyond traditional branches into high-traffic environments like airports, malls, and educational institutions, making service provision feasible in locations where a full branch would be financially untenable.
Compliance with financial security standards is a priority, as the Alexis platform adheres to the PCI Payment Application Data Security Standard (DSS) and is well-prepared for EMV instant card issuance. The ongoing expansion in the UAE, along with a burgeoning client base in Saudi Arabia for the cutting-edge 3rd generation X-series VTMs, attests to the company’s robust growth. Moreover, Emerico envisages further expansion in various sectors and is poised to announce a significant partnership for its distributorship in North and South America, which holds extensive industry experience.
