In a world full of competition, streaming services seek a way to engage users. Expanding into gaming allows keeping users for more extended periods. The global gaming market estimated value is around 221 billion dollars. Sure enough, that makes it an extremely attractive revenue stream for companies. Here comes the newest bunch of companies entering the gaming scene.
LinkedIn’s Venture into Gaming
Business networking site, LinkedIn, has joined the gamewagon, releasing games to help users connect. It is because of the addition of games like Queens and Crossclimb that one can see LinkedIn making strides toward becoming more than a simple networking portal. The games allow everyone to have a friendly interaction with their connections in an interesting and engaging manner.
YouTube’s Playables Enhancing User Engagement
YouTube, another significant player in the digital space, has its “Playables”. This laces the platform with mini games to offer a fun, easy gaming experience when users are flicking through videos.
With a set of titles such as Angry Birds Showdown and Cut the Rope, YouTube looks at improving user engagement, giving an interactive feel to its service. Making the availability of the mini-game edition free for all users indicates a strong step by YouTube to enhance the user experience.
Netflix Games Expanding the Entertainment Experience
It has nearly 100 different games. This includes some very popular titles like GTA The Trilogy and Assassin’s Creed. Netflix also offers games based on its original series, such as “Stranger Things.” Now, these games will be available through its mobile app.
Anybody willing to play would need to download the game from Google Play or Apple’s App Store. Netflix gaming comes free for its subscribers. The subscription plans begin at $6.99 a month. The service picked up steam with 81.2 million downloads in 2023.
Sling TV Arcade
The company wants to keep users hooked in the competition of the streaming service market, hence, it is offering Sling TV Arcade as a free gaming platform where one can play a houseful of classic arcade games one could play while watching a favorite show or movie. It has titles like Doodle Jump and Tetris.
Sling TV Arcade is an extremely special entertainment feature that combines games with streaming services. By making its service interactive, Sling TV is seeking to differentiate in a crowded streaming marketplace and create for users an additional avenue of engagement with content.
This has made gaming a source of interest for media companies seeking user engagement and retention. In the gaming market, there are one of the critical streams of revenue. LinkedIn, Netflix, Sling TV, and YouTube are leading the charge with very different kinds of offerings in the Gaming space. For all of them, this movement has marked a new season for media companies in the gaming space.
