Recently on YouTube, there was a launch of a rather unappreciated feature. People will now get promoted whenever they choose to take a break from videos. This change is to enhance YouTube ads revenue for the platform through an enhanced marketing revenue strategy.
As YouTube’s comms manager, Oluwa Fadolun puts it, this option addresses the advertisers and the viewers. The Testing phase revealed positive Returns on Investment for selected advertisers post 2023. This goes hand in hand with another fact which shows that there is a lot of demand from the advertiser’s end to use pause screens.
However, what seems to be the general response of the viewers regarding the new feature? Some of the users complained on the pages of the diverse social media platforms. Such an opportunity to pause the videos and see ads might not be popular.
This change might slightly augment the user interface layer in YouTube and make it not as user-friendly as before. People skip sections of videos or stop to note down facts and the time or date they are looking for. They may get used to this space being ad-free and thus the introduction of ads will pry into their viewing habits.
Last but not least, it will be interesting to note how the ad blockers will address this particular feature. As such, users may look for ways to avoid running into these new YouTube ads. This kind of development will go on and will prove to be very important for the advertisers and the viewers.
