Meta Platforms is introducing a payment tool for small and medium-sized businesses in Brazil through WhatsApp. This is part of Meta’s plan to test business messaging in Brazil. Meta’s advertising business has slowed down, so they are focusing on developing business messaging.
WhatsApp is launching a new feature that lets users in Brazil make purchases and pay for goods and services through the app. The feature works with credit and debit cards from Mastercard and Visa and is supported by payment processors such as Mercado Pago, Rede, and Cielo. This means that users can now shop and pay for items without leaving the WhatsApp app.
WhatsApp has launched a new payment service for small businesses in Brazil. This service will be available for those who use the free version of WhatsApp Business. In the future, clients of WhatsApp’s API will also be able to receive payments. In India, users can already make payments to businesses that use WhatsApp’s paid API.
The Brazilian central bank has allowed a tool to be used after three years of reviewing it. The tool was approved despite concerns that it could harm competition, efficiency, and data privacy.WhatsApp users in Brazil can send and receive payments through the app since 2021. Meta (formerly Facebook) also launched a directory in Brazil, allowing users to find companies with business messaging accounts.
