In the given field of smartphone manufacturing that is characteristic of Southeast Asia, Infinix prevailed in its position and became an outstanding player. New Canalys data unveiled Transsion which holds Infinix as one of its subsidiary brands, with a 16% market share. It has also continued to gain relevance in the region as the brand shipped 4 million units in Q3 2024.
Rapid Growth in Malaysia’s Smartphone Sector
In Q3 2024, the Malaysian market has become one of the important markets for Infinix with 97% of annual growth. Infinix ranked 4th in Malaysia with its NOTE 40 series and the company’s ZERO 40 5G smartphone. These models are equipped with high-performance features and change the meaning of mid-range smartphone prices.
Infinix Malaysia Country Manager, Tommy Xiong was optimistic about its operation in increasing the Malaysian presence of the brand. He also stressed that the company should provide great value to its consumers by offering new electronic devices that can fit different customers’ requirements.
Players in Malaysia have found interest in Infinix’s GT 20 PRO and HOT 50 5G gadgets. For those who want the best of the best that offers enhanced touchscreen, vivid graphics, and faster operation for game enthusiasts, then these smartphones are for you. The company also has a relationship with the social mobile gaming application platform such as PUBG Mobile, and Mobile Legend.
Driving Regional Smartphone Growth
Thus, Infinix supports Southeast Asia’s annual sales growth of smartphones in Q3 2024 by 15%. The specific aspects of this brand’s differentiation strategy involve innovativeness and cost leadership, which the firm is capable of successfully delivering in a competitive market environment.
Crouching in the entry-level and mid-range segments presents to us how Infinix has adopted systematic way of addressing consumer needs. This strategy helps to steadily develop despite such threats as pressures on the price.
The tech-savvy and gaming enthusiasts of Malaysia will be Infinix’s target market, and the company wishes to assist these in their utilization of devices. Through such approaches and constant partnerships as well as total commitment to users, the brand continues proving its market dominance.
Current Infinix products can be found on its website and social media pages Facebook, Instagram, and Tik-Tok account.
