Infinix is the trendy tech brand for young consumers. It moved up to the 44th place in this year’s Top 50 Kantar BrandZ Chinese Global Brand Builders 2024. This distinction, often referred to as the academy award of branding, symbolizes Infinix’s surging brand power and its global recognition.
“”We are honoured to be included in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024 for the second year in a row. This recognition reflects our commitment to innovation and technology, earning the trust of global users. Our focus remains on delivering essential products, building brand value, and establishing international influence through differentiation. Through years of global localization, Infinix has evolved into a trusted global brand. We will continue to promote globalisation through localization, deepen our understanding of user insights, provide superior products, and create a brand experience that embodies ‘value,” says Lake Hu, Infinix’s Chief Marketing Officer””
He reiterates the commitment of his company to innovation and global user trust. As Hu has said, it is about the ‘product essentiality’, brand value buildup, and international influence.
Innovation and Localization at the Helm
Infinix enables young people with cutting-edge technology in emerging markets. NOTE 40 series joins the use of All-Round FastCharge 2.0, 100W Multi-Speed FastCharge, and Wireless MagCharge. Meanwhile, the GT 20 Pro is outfitted with the MediaTek Dimensity 8200 Ultimate processor, along with a Pixelworks X5 Turbo chip for display to empower eSports-grade gameplay.
Infinix combines global rhythm with regional creation in a “global layout + localization practice” strategy. It develops universal tone photography technology, multi-SIM slots, and long battery life tailored for the African consumer. With a presence in more than 70 markets, Infinix gets global localization from R&D to production and marketing.
