Food Market Hub and Supplybunny have launched Malaysia’s first embedded financing program for business-to-business transactions in the food and beverage industry. The partnership connects 3,000 F&B operators with 800 suppliers through integrated solutions powered by Funding Societies. F&B operators can now receive inventory orders from suppliers in the ecosystem, which will help streamline their operations and improve their cash flow.
The embedded financing program allows F&B operators to defer payment for up to 30 days. Suppliers get paid upon fulfilling inventory orders. This helps small and medium-sized businesses better manage their cash flow. F&B operators can focus on growing their businesses as they benefit from better working capital management. The CEO of Food Market Hub, Anthony See, wants to help restaurant operators succeed in the competitive F&B industry, especially during a possible recessionary economy.
The embedded financing program has these features: no need for collateral, financing up to RM50,000, fast processing within 14 days, and minimal documentation requirements during application. The program was successfully piloted with cold-chain and fresh suppliers and will now be rolled out on a larger scale. The program will improve cash flow efficiency, and just-in-time supply, and reduce stress on the supply chain, which can contribute to Malaysia’s short- and medium-term policy on food security. Supplybunny’s CEO, Tham Keng Yew, is excited about the program’s impact on the F&B industry. The B2B financing program is a major milestone for Food Market Hub and Supplybunny, as it marks its first partnership with a leading digital financing platform and supports the growth and development of Malaysian SMEs in the F&B industry.
Chai Kien Poon, the Country Head of Funding Societies Malaysia, said that SMEs in the F&B sector need easy access to capital to meet increased customer demand and scale operations. By partnering with Food Market Hub and Supplybunny, Funding Societies can serve creditworthy, underserved SMEs in the F&B industry. The financing program is now available on both Food Market Hub and Supplybunny marketplaces, and restaurant operators are invited to sign up.
Visit www.foodmarkethub.com/financing for more information on the partnership.
