Hey folks, guess what? Apple just spilt the beans! They’ve locked in a special event for Tuesday, September 12 at 10:00 a.m. Pacific Time. And guess where the action’s going down? Yep, at the Steve Jobs Theater, on the Apple Park campus in Cupertino, California.
Now, this time around, the event’s going to be pre-recorded. But here’s the kicker – Apple’s rolling out the red carpet for media peeps to swing by the campus and catch the show live. And, you won’t believe this, they might even get their hands on the new toys right after they’re unveiled. Talk about a sweet deal!

So, here’s the scoop – September spells iPhone time in Apple’s world. Brace yourselves for the lineup: the iPhone 15 at 6.1 inches, the beefier 6.7-inch iPhone 15 Plus, the sleek iPhone 15 Pro (also at 6.1 inches), and the granddaddy of them all, the 6.7-inch iPhone 15 Pro Max. Now, these bad boys are packing some heat – the Dynamic Island, a souped-up 5G chip from Qualcomm, and hold your horses, a switcheroo to a USB-C port instead of the Lightning one.
But wait, there’s more! The Pro models – the iPhone 15 Pro and Pro Max – are about to get an extra dose of special sauce. They’re getting a nip and tuck with slimmer bezels and a curvier frame. Did I mention that the Pro models are getting a titanium frame upgrade? Shiny stuff!

Hold onto your seats – Apple’s cooking up something wild. They’re throwing in their very first 3-nanometer chip, the A17, into the iPhone 15 Pro and Pro Max. Rumor has it, this chip might come with an Action button instead of your regular mute switch. And that Action button? You can customize it, just like you would with the Apple Watch Ultra’s Action button.
Camera lovers, this one’s for you. The Pro models are getting a snazzy camera upgrade, and the cherry on top – the iPhone 15 Pro Max could score a periscope zoom lens. That’s a mouthful, but it translates to 5x or 6x optical zoom, up from 3x. However, keep in mind, that only the big boy Pro Max gets this treat due to hardware constraints.

Now, here comes the budget talk. Brace yourselves – with all these fancy upgrades and the swanky 3-nanometer chip, the iPhone 15 Pro might start at $1,099. And hold onto your wallets for the iPhone 15 Pro Max, which could hit the market starting at $1,199. But fear not, the regular iPhone 15 gang’s prices are keeping steady.
And that’s not all, folks! Alongside the iPhone buzz, we’re in for a treat with the Apple Watch Series 9 and a fresh take on the Apple Watch Ultra. Exciting times, right?
Mark your calendars – Apple’s got your back. They’re streaming the whole shebang live on their website, YouTube, and the trusty Apple TV app. So, get ready to geek out!