At Apple’s Worldwide Developer Conference 2024 held on June 10, Apple has announced a partnership with OpenAI to integrate ChatGPT into Apple experiences, making it available on iOS, iPadOS, and macOS later this year.
Apple confirmed that it will integrate ChatGPT-4o into Siri and other apps on Apple devices when iOS 18 and macOS Sequoia are released, combining on-device AI features with more powerful cloud-based AI applications. Apple said iOS 18, the software that powers its flagship devices, makes the iPhone home screen more customizable and includes improved versions of built-in apps.
With the moves, the iPhone maker is trying to reassure investors that it is not losing the artificial intelligence battle against Microsoft, even though it may be losing some rounds. Apple CEO Tim Cook said the move would take his company’s products “to a new level” as he opened the Worldwide Developers Conference at the tech giant’s headquarters in Cupertino, California.
Apple’s decision to integrate OpenAI’s ChatGPT technology had been widely anticipated, but it is an unusual move for a company that closely guards its own products.
The announcement was not welcomed by everyone. Elon Musk, the owner of Tesla and Twitter/X, threatened to ban the iPhone from his company because of “data security.” Apple itself is facing pressure to introduce new AI features into its products as more competitors adopt the technology.
