Picture this: walking into a store where you simply scan, tap, and go. No cashiers. No waiting. This is the vision of Morgan’s Retail, set to debut the world’s first fully automated, AI-powered concept store in Brooklyn, New York, later this year.
The store uses artificial intelligence to personalise each customer’s journey in real time. From product recommendations based on your preferences to augmented reality (AR) navigation, shopping is designed to be effortless, enjoyable, and efficient.
AI handles everything from inventory management and pricing to security and cleaning. Innovative floor sensors capture kinetic energy from every step, powering the store sustainably and supporting a Net Zero Energy footprint. Paired with a zero-inventory model, Morgan’s cuts waste, storage, and emissions, setting a new standard for eco-friendly retail.
Virtual Shopping With the CVU
Instead of physical shelves, customers explore products through the patented Customer Visualisation Unit (CVU). This digital catalogue provides instant details on ingredients, nutrition, and storage tips, helping shoppers make smarter, lifestyle-aligned decisions.
With AI guidance, customers shop independently while video analytics ensure safety. Store layouts adapt dynamically to shopper movements and promotions, delivering maximum convenience. The result: a personalised, secure, and future-ready shopping experience.
Rajeev Lee, Group CEO of Morgan’s Holdings, describes this launch as “reinventing retail itself.” Beyond the U.S., Morgan’s aims to expand across Southeast Asia, Europe, and the Middle East, inviting partners and investors to help shape the next retail revolution.
Why It Matters
This isn’t just about technology, it’s about transforming everyday shopping into something faster, greener, and more personal. Imagine never queuing again, always finding what you need, and knowing your store runs efficiently and sustainably.
