Zoom has just announced a massive overhaul of its webinar capabilities, allowing up to one million people to participate simultaneously. The massive increase came after the high-profile uses for political fundraising events.
Previously, Zoom could go up to as many as 100,000 attendees in its webinars. The new tiers now add options for 10K, 50K, 100K, 250K, 500K, and 1M attendees. Each package is a single-use option with professional support from Zoom’s Event Services team.
This is an upgrade that will open doors to flexibility, according to Zoom’s Chief Product Officer, Smita Hashim. Now event organizers will be able to host interactive experiences at scale as never thought before. The new capacity looks to serve enterprise, entertainment, and public sector needs.
Their package for a million-person webinar is $100,000. For all other lower packages, this seems steep but isn’t that bad. For example, it costs $9,000 for a 10,000-attendee webinar—nearly a dollar a person.
In the wake of various high-profile fundraising events, the expansion is about to turn into a new source of revenue. Zoom bets on this turning into a huge and lucrative business since virtual meetings don’t happen as often anymore, therefore, these large-scale events would surely invigorate this company’s market position.
