On September 18, 2022, YouTube showcased a new AI tool called “Veo”. The announcement was made by the CEO of YouTube, Neal Mohan. These range from inspiration to video creation, reflecting the company’s efforts in improving the YouTube creator experience.
Mohan emphasized that these tools are part of YouTube’s work to be the primary destination for creators. He also pointed out that it would persistently approach the integration of AI technologies responsibly.
Veo: AI-Generated Short Videos
The most memorable product is Veo, an artificial intelligence tool that creates six-second videos for use in YouTube Shorts. Based on text input this service, Veo, generates content with the help of Google’s DeepMind. This feature will enable creators to have more avenues on how to capture the attention of the target audience using animated AI images.
This tool helps the creators to generate the titles, thumbnail images, and outlining. Further, user comments will help to come up with new ideas, which means that the audience feedback will be incorporated into the concept stage.
Enhancing Audience Engagement with Veo’s Features
YouTube also added new features based on Artificial Intelligence to increase attraction and interest to the audience. Such components will involve presenting profile cards, tagging key commenters, and providing suggestions for replies generated by artificial intelligence. This approach is aimed at trying to overcomplicate the communication process between the creators and the consumers in their processes of interaction.
