In conjunction with its brand refresh, Free Fire has revealed a new look and feel, a new co-creation program, and the return of its Battle In Style campaign. Previously, Garena had also announced its next wave of the “Free Fire Untuk Semua” campaign with multiple in game-activities that are still ongoing until 1 August.
So, what’s new with Free Fire?
Free Fire’s New Look
One of the highlights of this new era of Free Fire is its new look! As part of Free Fire’s brand refresh, players will get to experience a brand-new logo, icons, font, and graphics. All of these new features will transform the original interface into a vibrant and more enchanting world for gamers all around the globe. The stylistic update embodied the Battle In Style spirit both at its core and in its look. It represents the player’s characters-lively, expressive, free-spirited, and true to themselves.
To celebrate Free Fire’s Battle In Style comeback, players will be invited to join in the campaign with Free Fire character, Maxim as the protagonist. The Battle In Style film revolves around the story of a shop assistant and his game avatar, Maxim. Inspired by the brand refresh, the shop assistant challenges his mundane routine by unleashing his full personality, bringing the game’s spirit to life. The film is intended to inspire youngsters around the world to “Don’t Hold Back, Battle In Style!”.
A New Global Co-Creation Program, FF Co-Lab
Another exciting thing awaits players is the launch of the new global co-creation program known as Free Fire(FF) Co-Lab. It is a global platform for players, industry professionals, and brands to collab in creating content with Free Fire. To start, Free Fire teamed up with the type designer, Akira Kobayashi for a new brand font (Garena Free Fire). More information on FF Co-Lab will be updated soon.
More Changes, Activities, and Goodies for Players Starting On 20 Until 23 July
Apart from all the anticipated new features, the game will also come with more new modes. On 20 July, Free Fire will bring forward a new buff system to the Lone Wolf and Clash Squad mode. It can be activated in custom room matches as an additional challenge. Moreover, players can participate in several activities and events to experience Free Fire’s evolution and Battle In Style. Here are some Battle In Style activities and goodies that you can keep your eyes on starting on 20 July to 23 July:
On 20 July:
- FF CO-LAB: Light Up The Map global contest
- Patch rewards: Weapon and Diamond Royal Vouchers
On 22 July:
- Hop Hop web event
- Special Interface: Digital Disco Hair, Monster Truck Skin, and more
On 23 July:
- Login rewards: Soldier Pixel Grenade
- Playtime reward: Great Conductor Emote
- Battle in Style Royale: Themed katana, gloo wall, and bundle
Stay tuned for the latest updates on events, new features, and many more on Free Fire Malaysia’s official Facebook, Instagram, and Youtube.
