In the past few days, people on social media have expressed their frustration over the idea of Instagram making some changes to become more and more like its biggest competitor, TikTok. The meme that asked the company to ‘Make Instagram Instagram Again’ which has gone viral and reposted by reality TV stars, Kim Kardashian and her sister Kylie Jenner is surely enough to get even more people talking about it and eventually captured the company’s attention.
Following a week of rising criticism, Instagram recently announced that they would roll back some recent changes made to the app. According to the Verge, Instagram will lower the number of recommended posts in the app and a test version of the app that opens to full-screen photos and videos will be taken down over the next one to two weeks.
Instagram chief, Adam Mosseri in an interview with Casey Newton’s platformer newsletter stated that the company will take a step back to figure out how to move forward by taking users’ criticism into consideration. But users must bear in mind that these changes will not be permanent as Instagram surely make a comeback with probably, a new layout.
Mosseri added that adding video-based features on Instagram is not entirely based on false assumptions but instead backed up by Instagram’s own internal data. People nowadays prefer to watch short videos but they probably don’t favour the feature on the Instagram app. Starting from the e-commerce features to reels from either random accounts or posts from friends and families, there’s a lot going on in the app and people wouldn’t know where to look.
“For the new feed designs, people are frustrated and the usage data isn’t great,” Mosseri said. “So there I think that we need to take a big step back, regroup, and figure out how we want to move forward,” he added.
Source: Casey Newton’s Platformer
