It has reversed its decision to remove third-party cookies. Primarily, it wanted to enhance user privacy, but due to multiple postponements, it has decided to retain cookies.
The only announcement in this regard came from Google’s Privacy Sandbox blog. Well, the company has realized that removing third-party cookies was complex. The move would affect too many stakeholders at once. Instead, Google has decided to give end-users informed choices around their browsing experience.
The system is still in development as part of Google’s Privacy Sandbox project. Google still plans to curtail cross-site tracking and introduce other privacy control features in Chrome. There will be strengthened protection of IP when using the Incognito mode.
It’s a massive backpedal on Google’s part. It has been working on the plan for four years now. Many stakeholders are affected by this reversal. However, Google stays on course regarding the need for enhanced user privacy.
In the future, there will be greater control over privacy settings. On Google’s part, the new features ensure better security when browsing. For users seeking to protect their privacy, it will be good to have a VPN.
In the end, Google’s announcement captures the most convoluted state of web privacy. This is a situation where third-party cookies are still present, yet privacy improvements continue to be witnessed. Better privacy options can be expected in the future by users.
