Adrenalin eSystems Ltd, a leading open HR technology provider for over two decades and a subsidiary of Intellect Design Arena Ltd, unveiled its state-of-the-art People Experience Platform at the Malaysia HR Tech Conference and Expo on March 5–6, 2024, hosted at the Sime Darby Convention Centre (SDCC) in Kuala Lumpur.
This significant launch signifies a crucial step in Adrenalin’s mission to enhance employee engagement and productivity not only in Malaysia but also throughout the broader Southeast Asian region. “Introducing our groundbreaking People Experience Platform to the Malaysian market is an exciting milestone for us. This innovation empowers organizations to enhance workforce experiences and foster sustainable growth. With concrete plans for expansion in the region, we anticipate scaling our talent pool by 30–50 people within the next 2 to 3 years,” stated Srinivasa Bharathy, CEO & MD of Adrenalin eSystems.
The newly introduced Adrenalin MAX, a human capital management suite (HCM), leverages headless technology platform architecture (MACH) and is designed by experts to reimagine the HR experience. Built on a cloud-native platform, Adrenalin MAX enables faster implementation and seamless extensibility through APIs, featuring transformative elements like AI & analytics, mobile apps, and a chatbot.
With a robust track record of serving over 1500 global enterprise customers and more than 2.5 million users across 70 countries, Adrenalin is committed to expanding its footprint in Malaysia and nurturing talent development, aiming to establish the country as its regional hub in Southeast Asia.
In alignment with its expansion goals, Adrenalin has rolled out comprehensive initiatives such as strengthening its sales and implementation teams, forming strategic partnerships, and intensifying brand presence through targeted events and industry collaborations. Patambi Anantha Raman, Vice President & Business Head, APAC Adrenalin eSystems, expressed enthusiasm about the growth journey, stating, “We are excited to collaborate closely with industry experts and stakeholders to deliver unparalleled value to our customers. Additionally, we are actively engaging with industry associations and partners across Malaysia to leverage their expertise and network for a more extensive outreach and a strong local presence.”
As the HR Tech market in Malaysia is projected to grow at a CAGR of 15.7%, Adrenalin is strategically positioned to capture a significant market share, aiming for revenues between US$20 million to US$25 million by FY26. Join Adrenalin in this exciting journey of growth and innovation, as they redefine HR technology in Malaysia and Southeast Asia.
