Social media will have a bright future and Mark Zuckerberg is not shy to dream big for the direction this segment should take. This means that he wants to improve customers’ experiences with AI-generated content. All of this content is planned to populate the users’ feeds on Facebook, Instagram, and Threads.
The content and information produced using AI techniques will be of different types. Much like the previous points, users will be able to get summaries, content created by the AI, as well as selected information. This change is still likely going to bring changes in patterns of social media engagement.
Previously, Facebook used to recommend people to follow. It also incorporated friend algorithms and interaction-based algorithms at a later time. In the current world, Facebook frequently shows random and relevant content to the algorithms. Finally, using AI in combination with these algorithms ensures that users spend more time on the platforms than they used to.
Apart from the AI-generated content integration, Zuckerberg continues to work on their chatbot. This specific chatbot has been adopted by more than 500 million users around the world and is called Meta AI. Meta AI components will be launched to the users in the coming periods of time in the Malaysia region.
This is a positive aspect that implies a complete shift from traditional models of interaction on the Internet. The targeted users will be able to enjoy the advanced experience based on social media.
