Netflix intended to roll out an ad-supported plan on their platform which allows users to subscribe to the service at a lower price than the existing one.ย
The ad-supported plan was initially targeted to be introduced in 2023, but multiple sources have stated that the plan will go live on November 1 in several countries, including the United States, Canada, the United Kingdom, France, and Germany.
According to the report, this is done so that Netflix can launch its ad-supported plan ahead of the competitor namely Disney Plus. For your information, Disney Plus will launch its own ad-supported tier on December 8 but they will raise the price of the ad-free tier.
For series, Netflix’s ad-supported tier will have an ad load of about 4 minutes per hour. On the other hand, the streamer will run pre-roll ads for movies. Moreover, the company said that ads will not be targeted by age, gender, viewing history, or time of day during the first phase of the ad tier’s release on Netflix.
Around a half-million people will be using Netflix’s ad-supported service by the end of 2022, the company has told ad buyers. It has been revealed that Netflix is considering retail pricing in the range of $7 to $9 per month.
However, there is still no further update on whether the ad-supported plan will be rolled out in Malaysia anytime soon.ย
Source: (1)
