YouTube is testing a new, still unnamed feature, “Brainstorm with Gemini ” that is integrated with AI technology from Google. This update has been announced on its Creator Insider channel. The said feature will help creators work on video ideas and title and thumbnail generation more effectively.
The platform is currently rolling out this tool to a few creators. Creators will provide feedback on the effectiveness and usability of this tool. By the feedback, YouTube will decide whether to expand this feature for more audiences.
This brings a unique advantage to the new tool, unlike other social media video platforms, as it lets creators do something they can’t do directly on YouTube. If this is taken with Google’s strategy of touting its AI tools over others, OpenAI’s ChatGPT, then integration makes sense.
The Brainstorm with Gemini tool is comparable to another AI-powered feature that was tested back in May. That earlier tool would give creators video topic ideas and outlines. YouTube now wants to know if creators are going to prefer this new Gemini integration or that older inspiration tool.
While TikTok and Instagram were touting AI-generated digital avatars, YouTube is looking to upgrade content creation. This feature gives creators a clear route to find ways of making it easier to create video content.
