Apple Intelligence, a new AI platform from Apple, will debut later this year. According to Mark Gurman from Bloomberg, users will not be paying anything for these AI features up until at least 2027. That is surprising because most people expected this advanced set of tools to include a price tag attached by Apple.
Initial speculations had termed that this would cost somewhere around $10 to $20, or even be included in the Apple One bundle. However, an update from Gurman stated that Apple has decided to offer all of these features for free. Of course, higher-end features could be added down the line, but at its base, this toolkit will come for free.
Free Apple Intelligence will come with a spate of tools, including AI writing assistants, image generation, and advanced Siri capabilities. According to trials carried out by Mashable, early results are positive for features like improved Writing Tools and AI search for Photos.
Free Apple Intelligence would aid Apple in rapidly building up a huge user base to effectively compete in the AI market. This move would be an aid to Apple in catching up with its rivals, who have established themselves well inside the AI sector already.
